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Retailers and suppliers are looking for ways to drive more profitable sales, and reinventing the direct store delivery (DSD) process is one way to do it. DSD makes sense because it provides additional sales force services. But it can also be more costly and inefficient.

The tools are now in place to reinvent the DSD process by focusing on shelf conditions in each store to reduce out-of-stocks, create a better shopping experience, and ultimately drive faster top-line sales growth.

Join us for this informative webcast and learn how innovative retailers and suppliers are evolving their DSD processes to drive sales today … and to take them into the future.

• Using demand data to drive sales. A leading Midwest mass merchandiser embarked on a program with one of its DSD partners to drive sales through the use and analysis of store level data. The program resulted in sales lift, enhanced space productivity, and lower inventory out of stocks.
• Expanding distribution into alternate channels. When Sony Pictures Home Entertainment wanted to increase distribution into non-traditional channels, they developed a DSD program that included fixtures, merchandise, sales planning and replenishment. Sales increased from $0 to $8 million in one retail chain; from $800,000 to $28 million in another.
• Optimizing delivery routes. Dreyer’s Grand Ice Cream uses DSD best practices to leverage efficiencies in its distribution system. Reduced check in time (from one hour to 20 minutes) has enabled Dreyer’s to reduce the number of daily routes by one-third.
• Saving labor … and money … at the back door. Retailers who simplify their DSD receiving practices free up hours of vendor time … time that can be spent on merchandising activities and maintaining shelf conditions. The results? Increased sales and a better shopping experience.

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