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How Visibility into Consumer Demand Helped Smith Dairy Increase Sales
September 27, 2006
11:00 AM ET
Smith Dairy Breaks Away From the Herd
What would you do if you were asked to participate in scan based trading (SBT)? Run away as fast as you can? Or figure out how to make SBT a profitable venture?
That's just what Smith Dairy, one of the largest family-owned dairies in the US, did. They used the POS data from the Prescient SBT application to see what was happening at the store shelf and improve order accuracy.
It's amazing what a little visibility can do - Smith Dairy was able to:
- Increase overall sales by 8%; increase Ruggles brand sales by 60%
- Reduce shrink by 62%
- Save 45 minutes per delivery
- Reduce order lead time by half; gain a full day of production
Please join us for this informative webcast, and learn how clearer vision translates into more sales!
Featured Speakers:
Scott Gift, Regional Sales Coordinator, Smith Dairy
Karen Sickles, Director of Product Management, Prescient
Learn how clearer vision translates into more sales!
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